Now that the New Year is off to a roaring start, you might be wondering what areas of social media you should focus your energy on in 2020. Here’s a few suggestions.
IGTV
After a bumpy start in 2018, IGTV has grown into a massive opportunity for users to consume video content. IGTV videos no longer have to be in vertical format, so that means you can upload any standard horizontal video your team may have produced and it doesn’t have to be less than one minute. You can easily share a clip to your Instagram grid and feed.
Note: The separate upload button for IGTV videos is a thing of the past. Simply upload the video as you would a regular Instagram posts and the app will guide you to sharing the full clip.
Micro-influencers
The Kardashians took influencer marketing to an entirely new level, but if you can’t afford them, don’t worry. Micro-influencers may only have between 1,000 and 10,000 followers but their small, niche audiences are highly engaged.
With platforms like TikTok dominating among younger users, micro-influencers are going to be key in reaching audiences on social networks that aren’t very brand-friendly.
Social Media Regulation
2020 is an election year in the US which means we’ll be hearing a lot about fake news, data privacy, and hackers. As the general public, and possibly even our government, starts to pay closer attention to what’s happening on online, expect the major social networks to implement new rules and regulations and be prepared to follow them.
Facebook is about to require marketers to confirm that we have user consent to build Custom Audiences and you can bet that’s just the beginning.
Facebook Groups
As younger folks leave their platform, Facebook is changing their user experience to put Groups and community at its center. Brands that act quickly have an opportunity to truly nurture their own community via a Group, but the trick here is that you have to be open to conversations that aren’t directly about your business. There’s a huge payoff when you talk WITH followers about a range of topics instead of talking AT them.
If you’re interested in chatting more about any of these highlights, hit up Deph Digital Media and we’ll help you develop a social strategy that’s bound to succeed in the New Year.