This week, Facebook rolled out its long-awaited Facebook Pay tool to all users in the United States. The feature will facilitate on-platform payments, providing an easy and secure way for people to buy products on Facebook, Instagram, WhatsApp and Messenger.
For now, Facebook Pay is limited in its use for fundraisers, in-game purchases, event tickets, person-to-person payments on Messenger, and purchases from select pages and businesses on Facebook Marketplace. If your page qualifies to accept Facebook Pay, you’ll receive a prompt asking you to link a bank or PayPal account to receive payments. Facebook will collect these bank transfers and credit card payments with a 2.5% fee.
Users can easily start using Facebook Pay by following a few easy steps:
1.) Go to “Settings” > “Facebook Pay” on the Facebook app or website
2.) Add a payment method
3.) The next time a payment is made, select Facebook Pay
When customers make a purchase via Facebook Pay, your page will be responsible for providing real-time support via Messenger chat. These interactions will impact your page’s Customer Satisfaction Score, where unsatisfactory responses could lead to more expensive ads that reach fewer people. Read our full explanation of Facebook Customer Satisfaction Scores here.