Like Facebook, Instagram and Twitter before them, professional networking site LinkedIn is ready to join the livestreaming trend. In a conversation with TechCrunch, the Director of Product Management, Pete Davies, said live video has been the platform’s most requested featured. Now, that wish has been grated – at least for U.S. users.

Launching this week with invitation-only trials, LinkedIn Live will be available to those who request the feature via a contact form in the coming weeks. The functionality could be a huge benefit to brands covering press junkets, conferences or product announcements, but has the potential to create unwanted clutter from “entrepreneur gurus” and “leadership coaches” who often spam the site. Perhaps the approval process for acquiring the feature will set a precedent for video production standards.

The platform is reportedly working with simulcasting services like Wirecast, Socialive, and Wowza, among others, to develop API connectivity for professional broadcasts.

Be among the first to know when you can request LinkedIn Live by subscribing to our weekly newsletter.